The story of Alpha Custom Yachts


Written by Kayla Dowling

Posted by:

To paraphrase an age-old proverb: necessity is the mother of innovation. This adage captures, in essence, what motivated brothers Roberto and Jorge Aboumrad to found Alpha Custom Yachts. The Aboumrad brothers, longtime yacht owners and veterans of the industry, desired alternate layouts and a truly user-friendly experience on board, because for them, yachting was about building a connection with friends, family and the sea. The pair were fed up with not being able to produce a yacht to reflect their needs and they decided to take matters into their own hands. SuperYacht Times sat down with Roberto Aboumrad of Alpha Custom Yachts to discuss the origin of the brand, what it’s doing differently, and where it’s headed.

Roberto and Jorge Aboumrad

The Aboumrad brothers’ entrepreneurial spirit did not begin with Alpha Custom Yachts. In 1989, when Roberto and Jorge saw how underdeveloped the yachting market was in Mexico, they saw a gap that needed to be filled. They bought a few boats and successfully sold all of them to Mexican clients, realising that there was a market for American and European-built yachts in Mexico. They previously represented Azimut and Benetti and today, boast a strong partnership with Ferretti. Fast-forward to 2017, when the pair embarked on their first custom-build, a 47-metre superyacht, conceived in collaboration with H2 Yacht Design. From here, Alpha Custom Yachts was born.

Alpha Spritz 102 yacht cruising

To read more: