Andreika IV with owner Roberto Aboumrad
Written by Cecile Gauert
From startup yacht dealership to top-end brokerage, this Mexican entrepreneur tells Cecile Gauert how he made it big south of the border…
When people with an entrepreneurial flair spot a vacuum in a market, they see an opportunity, and a new company sprouts. This was the case with Performance Boats, the company Roberto Aboumrad and his brother, Jorge, established after they could not find a boat to buy in their home country of Mexico. Four decades on, they are running the country’s largest boat dealership and have taken delivery of their biggest family yacht, the 31-metre Spritz Andreika IV, built under the brand Alpha Custom Yachts.
It arrived in the US on the tail end of the Fort Lauderdale International Boat Show last year and was docked in North Miami. In these days of the pandemic, when an opportunity like this arises, there is no missing it. When I was invited to take a look, I donned a mask and turned up. This is the newest model from Alpha Yachts, a recent business venture from experienced boatbuilders in partnership with Roberto and Jorge.
The new Spritz 102 is perfectly planned for outdoor living and this also means that it’s a pretty good boat to see during a pandemic – it has huge open decks with plenty of room for socially distanced family gatherings. Despite the necessity of wearing masks and leaving space between us, Roberto and Jorge extended great hospitality. Soon food was offered and what was described as a “light” buffet was set up. Six of us scattered around the very large dining table on the aft deck – it easily seats twice as many comfortably, offering protection from the sun or rain but also great ventilation.